As we know Lamborghini was the brand first to start an entirely new segment of SSUV with the Urus and then other brands followed the same trend and brought out their own SSUVs like the Maserati Levante Trofeo, Jaguar F-Pace SVR, Porsche Cayenne Turbo GT, Audi RSQ8 and so on. And in 2022 Lamborghini rolled out their 20,000th Urus from the production line, which was like the number of Huracans that the brand has sold till 2022, but it took Lamborghini 9 years to achieve it with the Huracan since its launch in 2013 but with the Urus they achieved that sales mark in just 3 years and it will definitely surpass the Huracan sales.
The main reason is that the Urus was the first ever four-door practical Lamborghini, before the Urus all Lamborghinis were impractical, low and were not able to fit your whole family because at that time Lamborghini was a pure supercar brand and all of us enthusiasts loved it because of their low slung, out of the blue sharp design and their high revving V10s and V12s. But after the Urus got revealed as a spiritual successor to the 1986 LM002, at first Urus got some hatred from Lamborghini fans because it was designed to sell in big numbers and didn’t look as sharp as the Aventador or the Huracan, instead of a naturally aspirated high-revving engine, Lamborghini fitted a 4.0L twin-turbo V8 developed by Audi, which was a bit disappointing for a Lamborghini, but as per the brand, the Urus was a sensible move to innovate and develop new Lamborghinis in the future. And later on, when people started to spot the Urus in person, from there more people started Loving it because of its bulging and beefy look and its sheer road presence, it also got so much popular between pop and Western culture.
Being an SUV, Urus was still filled with performance, the Audi derived 4.0L twin-turbo V8 generated 641hp @6000rpm and 850Nm of peak torque between 2250-4500rpm mated to an 8-speed automatic transmission, had a top speed of 305km and a 0-100km time of 3.6 seconds, which was faster than many supercars. And in 2022 Lamborghini came up with the Urus S, launched in India today at a price of ₹4.18 Crore (ex-showroom), as the successor to the original Urus and now it sits beside the hardcore Urus Performante, the Urus S is powered with the same 4.0L twin-turbo V8 but power got pumped up from 641hp to 656hp, torque remains 850Nm and it can now accelerate 0.1 seconds quicker than the previous generation, with the 0-100km time of 3.5 seconds.
From the exterior, it gets a new aggressive front facia with a newly updated front grill, and a newly designed painted carbon fibre bonnet with matt black air vents, which makes it look more buffed up from the front, from the side everything remains the same, but on the skirts, you now get Urus S badging, and from the rear, it gets new rear bumper with aggressive rear vents for aerodynamic purpose and rest of it is like the previous generation.
The interior is also barely changed much, you get 3 screen set-up on the front, a customisable interior with a plethora of upholstery and stitching options to choose from, optional carbon fibre interior package, as standard the Urus S comes with 5 seats, but you can also choose 4 seat option as well, where the rear passenger gets there own centre console in the middle with the deletion of the third seat, optional Bang & Olufsen 3D sound system and so on.
And if we compare it with the Urus Performante, the Urus S is similar to the outgoing Urus underneath but gets a facelift and a bit more power, whereas the Urus Performante is the most hardcore Urus in the line-up with less ground clearance, extended rear spoiler as standard, comes with race-spec coil-over springs and dampers instead of the air suspension, and the Urus S is ₹4 Lakh less expensive than the Urus Performante.